Thursday, February 22, 2024

JEGS teams up with SFG Promotions for 2020

JEGS High Performance to provide enormous support to SFG Racers in 2020.

Chicago, IL. (Jan. 13, 2020): As the 2020 racing season nears, the team at SFG Promotions Inc. has been hard at work to confirm partnerships for their four events this year, the latest of which is the biggest partnership in the history of the trailblazing company. Last week, Kyle Riley, CEO of SFG inked a deal with one of the most iconic companies in the motorsports industry: JEGS High Performance. It’s been confirmed that JEGS will be the headlining sponsor for the:

  • JEGS- SFG 1.1 Million Dollar Race
  • JEGS- SFG 500
  • JEGS- SFG Super Bowl of Bracket Racing
  • JEGS- SFG $20K Warmup Races (at all events)

JEGS will also be the presenting sponsor of the FTI 350 presented by JEGS, and the live feed at all four of SFG’s events in 2020: Motormania TV presented by JEGS.

“This is an absolutely huge moment in the history of what my team and I are building,” said Riley. “It’s tough to hold back tears of joy when you get a breakthrough deal like this that you’ve worked so hard for. The work is well worth it when you get to give racers a chance at life changing money alongside historic companies like JEGS.”

Gage Burch defeats Johnny Ezell to claim largest payout in drag racing history. Read more here.

JEGS High Performance is one of the largest mail order companies of automotive equipment in the United States. It offers performance auto parts, aftermarket accessories, tools, and race apparel. JEGS was founded by Jeg Coughlin Sr. in 1960 as a small speed shop. Since its inception, the business has remained family owned and operated.

“JEGS is excited to partner with SFG for the 2020 season both on and off track,” says Scott Woodruff, JEGS Director of Media and Motorsports. “We like to be involved in things that our customers are passionate about. All of us at JEGS know that when racers need something, they need it fast and our selection, value and support is second to none.”

In line with the norm established by SFG and its partners, JEGS will also give racers a special deal through this landmark partnership. Every racer that competes at an SFG event in 2020 will receive a special discount on all of JEGS’ products. Details on this racer discount will be announced at a later date.

Mikey Bloomfield wins $200,000 at the SFG World Series of Bracket Racing. Read more here.

SFG kicks off its season during the JEGS- SFG 500, starting April 21st at South Georgia Motorsports Park. This race will offer the best deals in bracket racing, paying out $500,000 to the winner of the main event for a $1,500 entry fee. This race will also host the first of four JEGS- SFG $20,000 to win warm-up races, which cost a mere $100 to enter. $100,000 to win ($375 to enter), and $50,000 to win ($275 to enter) races will also be featured during this season kick off event.

To shop JEGS’ enormous selection of high performance parts and products, visit jegs.com.

To enter SFG’s history making events, visit racesfg.com/schedule.


“What is SFG and where did it come from,” you ask. SFG is the brainchild of racer and promoter Kyle Riley. “I had a vision to offer (bracket) racers the chance to race for big money that the average racer could not afford, but I give God all the credit for the idea because it was sent from God,” says Riley (SFG stands for Sent From God). Riley adds, “until SFG came about your average racer couldn’t afford the chance to run for $50k or $100k because it was out of their price range.

I wanted your everyday bracket racer to know what it feels like to stage up for that kind of money. A lot of people think I’m crazy, but I’ve always felt it’s better to give than to receive. The racers have really supported SFG in its first years, so I want to show them that I really appreciate their support so I raised the payouts and lowered the entry fees. Everyone will see the better SFG does, the more the racer will benefit from our success.”

For more information on SFG Promotions Inc., visit www.racesfg.com or contact Kyle Riley at (708) 921-5737 or kyle@racesfg.com.

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