In his latest blog post, Jeff Lambert gives you the compete first chapter of his newly released best-selling book You Can Have a Sponsor.
Chapter 1: MARKETING YOURSELF
The world of sponsorships can be huge and might seem overwhelming as you take your first steps into this side of the racing world. You may already be asking yourself, “Where do I even start?” The simplest answer is to start with yourself, and you can do this by learning how to market yourself properly.
You may already have an idea of what marketing is. Businesses use marketing every day, making up new strategies to promote to their customers what their company does. At first, it may seem difficult to apply marketing tactics to you and your racing, but it helps to think that you are also building strategies to promote yourself to others.
The key to succeeding in finding and landing sponsorships is to tap into a professional mindset. Always be prepared, and always keep a high level of respect towards yourself and others. Think of it as if you were going to apply for a new job. You wouldn’t exactly be the first pick for a position if you walked into an interview without a resume, or if you constantly demonstrated that you are unprofessional and unprepared.
You want to walk into a job interview focused, determined, and centered on your goals. It also doesn’t hurt to have all of your materials at the ready. There are plenty of racers out there who are all trying to accomplish the same goal in finding sponsors. In other words, they’re also applying for the same job interview as you, so it’s important to understand the variety of ways you can stand out from the crowd.
No great racer ever got their start by sitting on the couch and hoping a good sponsor will come to pick them up and send them on their way. Sure, highly successful racers might make it look as easy as that, but behind the scenes, they have entire teams dedicated to marketing the racer’s image and establishing them in the industry.
Of course, before these racers were great, they were doing exactly as you are doing now, by starting from square one. If you want to reap the incredible benefits of sponsorships like they are, you’re going to have to re-frame your thinking and be prepared to put yourself out into the world.
Sometimes this means having to take on several responsibilities, and most of the time having to do that work by yourself. On top of that, you will also be expected to step hundreds of yards out of your comfort zone. But don’t let this discourage you.
The more you understand about personal branding and marketing, the more you’ll realize how it is one of the greatest tools you can utilize in sponsorships. If you can effectively show others how dedicated you are as a racer, the search for sponsorships will be much easier on you.
This section is dedicated to showing you if sponsorship is an option for you, and how to make yourself marketable to encourage sponsors to work with you. I’ll show you the best ways you can market yourself, from sharpening your social media pages to putting together a press kit.
Through these chapters, you’ll learn to first assess if sponsorship is right for you or not. Second, you’ll be gaining an understanding of how to prepare yourself for sponsorships, by finding and organizing your personal brand.
Finally, you’ll be learning about the essential materials every racer should have in their toolkit to put together before finding sponsors.
You can purchase Jeff’s book, You Can Have a Sponsor, on Amazon by clicking here.
About the author: Jeff Lambert is the President of Armed Forces Racing and founder of racesponsorships.net. Jeff has a passion to grow the sport of sportsman drag racing by helping grass roots racers improve their race programs through sponsorship’s. During the next 12 months Jeff will be sharing articles that will guide you to ways of funding your race program through sponsorship’s by obtaining marketing partners.