Monday, December 4, 2023

Swanson Motorsports Racing Team Partners with FUEL for Remainder of 2022 Season

Afton of Swanson Motorsports announces the latest partnership with FUEL for the 2022 racing season.

DENVER, IOWA: Swanson Motorsports is excited to announce that FUEL, a design agency from Hiawatha, Iowa, has assumed the role of primary sponsor for Driver Afton Swanson and her NHRA Top Dragster race car for the remainder of the 2022 racing season.

FUEL joins longtime sponsor and collaborator BTE Transmissions who will continue in their supporting role, as well as Swanson Hydro Graphics and associate sponsor XS Power Batteries.

A New Outlook on the Season

“Going into 2022, we were unsure how this season would pan out and didn’t know how much racing we would be doing,” said Afton Swanson. “It is tough out there right now with rising costs and long lead times to get parts. But having FUEL step in has really turned our season around. FUEL has given us a new outlook on this season, and next year.”

“I think this will be a great partnership with FUEL,” continued Afton. “Branding is so important to motorsports teams, also for the businesses who serve this industry. At our level of racing, there are many racers and team owners who operate regional and national businesses. FUEL was founded to develop brands and elevate marketing to the next level.”

Afton, who co-owns the race car with husband and Crew Chief Joe Swanson, is currently ranked 8th in NHRA Division 5 Point Standings. Afton has been the #1 qualifier in her first three outings of the 2022 season, along with taking the win at Eddyville’s recent Night of Fire event.

Swanson Motorsports will debut the new “FUEL” livery this weekend, July 28-31, at the Lucas Oil Double Divisional Race at Heartland Motorsports Park in Topeka, Kansas.

About Swanson Motorsports

Joe and Afton Swanson are a husband-and-wife team from Denver, Iowa. Afton (30) and Joe (32) are first generation racers forging their own path in the world of drag racing. Although they are one of the youngest teams competing on the NHRA racing circuit, they have already made a name for themselves in the Top Dragster class.

In addition to drag racing, Afton and Joe are the founders of Swanson Hydro Graphics and Swanson Motorsports, both companies located in Denver, Iowa. Afton holds a Master of Business Administration (MBA) degree from the University of Iowa and is a past NHRA National Event winner. Contact us at afton5226@gmail.com, (515) 890-9111, www.swansonhydrographics.com or www.facebook.com/SwansonMotorsports.

About FUEL

FUEL is a design agency specializing in brand development. We leverage the power of design to give companies and organizations a competitive advantage. Our core offerings include Brand Strategy, Brand Identity and Brand Implementation. Contact John Moes at jemoes@fuelbranding.com or (319) 393-7739.

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