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Thursday, February 29, 2024

Lucas Oil and NHRA partnership continues with multiyear extension

NHRA and Lucas Oil Products, the world leader and distributor of high-performance automotive additives and lubricants, have signed a long-term extension to continue as the sponsor of the NHRA Lucas Oil Drag Racing Series and Official Oil of NHRA.
 
It continues a premier and lasting partnership between the NHRA and Lucas Oil, one that has been in place for more than two decades. Lucas Oil has been a cornerstone and all-encompassing partner of NHRA and will continue a relationship that was started nearly 25 years ago.

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“Lucas Oil has been an integral part of the NHRA for nearly a quarter of a century, and I am proud to announce a new, long-term extension with this remarkable organization,” said Brandon Bernstein, Director of Partnership Marketing for Lucas Oil. “This has always been one of our most cherished motorsports relationships because of the NHRA’s amazing history and its remarkable fanbase. Our sponsorship of the Lucas Oil Drag Racing Series, Antron Brown, and at other levels throughout the NHRA reflects our deep dedication to drag racing and the entire motorsports community. We have witnessed some incredible growth in this sport, and I firmly believe 2024 will be one of the most exciting seasons in NHRA’s history.”
 
As well as its longtime title sponsorship of the Lucas Oil Drag Racing Series, which stars the best and most decorated Sportsman competitors in drag racing, and its status as Official Oil of NHRA, Lucas Oil will also continue as the title rights sponsor of the popular Lucas Oil NHRA Nationals at Brainerd International Raceway and the historic Lucas Oil NHRA Winternationals at In-N-Out Burger Pomona Dragstrip. The Winternationals will take place for the 64th time, while the annual stop in Brainerd celebrates its 42nd year in 2024.
 
Lucas Oil’s partnership with NHRA also extends to naming rights at legendary Lucas Oil Indianapolis Raceway Park, which plays host to the world’s most prestigious drag race, the NHRA U.S. Nationals, which holds its 70th annual race this year.
 
Further showcasing the company’s longtime support in NHRA Championship Drag Racing, Lucas Oil is also a partner for top teams in the NHRA Mission Foods Drag Racing Series, including three-time Top Fuel world champion Antron Brown.

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Throughout its partnership with NHRA, Lucas Oil has also worked closely with drivers and race teams to develop specialized motor oil, gear oil, and fuel treatments for racing, which has led to the creation of several top-selling products. Each product under the Lucas Oil banner is designed to withstand extreme heat and friction, delivering reliable and standout performance in the process.
 
“We’re thrilled to continue this partnership with Lucas Oil, which has shown an incredible commitment to NHRA Drag Racing for more than 20 years,” NHRA Vice President and Chief Development Officer Brad Gerber said. “The entire Lucas family has played a pivotal role for many race teams and drivers across the NHRA, and we’re excited for this relationship to continue well into the future.”
 
The NHRA Lucas Oil Drag Racing Series schedule was previously announced and includes a comprehensive list of races, including 45 divisional events and 22 regional events. The 2024 season opens on Feb. 16-17 at Orlando Speed World Dragway and concludes Nov. 7-10 at The Strip at Las Vegas Motor Speedway. More than 40 of those events will be broadcast for free on NHRA.tv and the NHRA YouTube channel, with the full broadcast schedule to be announced in the coming weeks.

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