Payton Cusimano Joins SFG Marketing Team

June 27, 2021

SFG Promotions adds Payton Cusimano to the SFG Marketing Team

CHICAGO, IL. (June 24, 2021): As SFG Promotions, Inc. continues to set high standards in the bracket racing scene, new talent is needed as we grow. We are pleased to announce that Payton Cusimano has come on board with the SFG Promotions marketing team.

Payton will serve as the Social Media Coordinator alongside Business Director, Austin Truhler aiding in the marketing and social media areas of the brand.

Payton graduated with a Bachelor’s Degree in Public Relations and Advertising and a minor in Professional and Technical Writing from the University of Tampa in December 2020.

While Payton was still in college, she started the female motorsports organization, Chicks on Slicks and joined the DragChamp Sportsman Drag Racing News team in 2019. In her free time, she also races an S-10 in the No Box class at her local track and supports her Dad, who races a dragbike.

“Payton brings with her an extensive background in motorsports marketing and drag racing. We are thrilled to have her join the SFG Promotions team. Her abilities to produce content and engage with drag racing media are important pieces to the continued growth of the SFG brand, said SFG CEO Kyle Riley.

ABOUT SFG PROMOTIONS, INC: “What is SFG and where did it come from?” you ask. SFG is the brainchild of racer and promoter Kyle Riley. “I had a vision to offer racers the chance to race for big money that the average racer could not afford, but I give God all the credit for the idea because it was sent from God,” states Riley (SFG stands for Sent From God). Riley adds, “Until SFG came about your average racer couldn’t afford the chance to run for $50k or $100k because it was out of their price range.

I wanted your everyday bracket racer to know what it feels like to stage up for that kind of money. A lot of people think I’m crazy, but I’ve always felt it’s better to give than to receive.

The racers have really supported SFG in its first years, so I want to show them that I really appreciate their support so I raised the payouts and lowered the entry fees. Everyone will see the better SFG does the more the racer will benefit from our success.”

For more information on SFG Promotions, visit www.racesfg.com.