Thursday, July 18, 2024

WDRA Announces Fan Engagement Partnership with Winlight Bets

WDRA names Winlight Bets as the organization’s Official Fan Engagement Partner.

Springfield, IL – The WDRA is proud to announce Winlight Bets as the organization’s Official Fan Engagement Partner. Winlight Bets will debut their interactive software live at the Southeast Spring Bracket Finals event at Darlington Dragway.

“In the current marketplace that drag racing lives in, our goals need to shift from trying to save money to that of offering new revenue streams to WDRA Member facilities,” said WDRA Founder Don Scott.

“Our agreement with Winlight Bets assures that our member tracks are at the forefront of this potentially revolutionary revenue opportunity as the Winlight Bets team works through the development of the system.”

Rex Simmermaker founded Winlight Bets to bring legal betting action to the fastest sport on earth, drag racing. The app, available at the events, will allow fans to engage in the action with predictive, free to play betting which will result in producing prize winners.

“We are excited to support the WDRA and be a partner with the alliance. We believe that Don Scott and the WDRA team will help so many tracks improve financially, and we will do our part to bring fan engagement to a level never seen before in our sport,” said Simmermaker. “Our goal is to help bring together a potential revenue stream to the sport we love and the WDRA fits that goal.”

About WinlightBets.com: The goal of Winlight Bets is to provide an ecosystem that allows the drag racing fan base, including racers, and race participants to engage in legal betting opportunities

About WDRA: The mission of the WDRA is to provide value as a sanctioning body to racers and facilities through process modernization, unparalleled service and value driven partnerships.

To read more WDRA news from DragChamp, click here.

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